From Gundelfingen to the Residence
In 1896, the Swabian master baker Georg Ziegler moved from Gundelfingen to Munich to build his business there.

His inheritance and his hard-earned savings are just enough for the down payment to buy a house in Zentnerstrasse – on the outskirts of Munich at the time. The property belongs to a horse-drawn carriage company and in its former stables

Above his shop is written “Bakery and Melting Shop”, because in addition to bread, rolls and pretzels, Georg Ziegler mainly sells flour – an important business factor at the time, since many housewives made their own dough and the baker only baked it.

stroke of fate
As the city grew, so did Georg Ziegler's customer base, and his craftsmanship ensured him a good living. But the early death of his wife at just 48 hit him hard, both personally and professionally. He remarried, and two of his sons followed in his footsteps and learned the baking trade.

The cooper's beautiful little daughter.
In 1920, Georg Ziegler's eldest son married Josefine Schnitzer, a "Swabian girl" from Lauingen. Despite inflation and the economic crisis, the couple mastered this time with hard work, skill and modesty.

branch and Oktoberfest hit
In the 1930s, a branch opened on Clemensstraße, the product range grew, and deliveries to the Munich Oktoberfest began - a tradition that continues to this day with Ziegler-Brez'n.

Naked Survival
During World War II, the eldest son died in Russia, and bombing raids often brought production in Munich to a standstill. The focus was on survival and supplying the population with bread.

carpet bombing
In 1944, a carpet of bombs reduced large parts of Schwabing to rubble and ashes. Only seven houses on Zentnerstrasse were spared. Only the foundations of the Ziegler bakery remained standing. The branch on Clemensstrasse was also destroyed.

The heart of the bakery
Resignation was not an option for the Ziegler family. After an odyssey, they decided to rebuild the bakery. With combined forces, they cleared the building of rubble - the oven was intact. Production resumed in 1947.

A country mill near Altötting solved the flour problem. The Ziegler family used a rented truck to get supplies - they never had a "Closed due to lack of flour" sign.

currency reform
After the currency reform in 1948, the company began to grow slowly with 20 marks and a lot of determination. In 1967, the third generation took over, Georg Ziegler and his wife Marianne, who skillfully managed the expansion of the branches.

The Baker Professor
Georg Ziegler is involved in the bakers’ guild, promotes young talent and, as a member of the master craftsman examination committee, is given the nickname “The Baker Professor”.

economic miracle
With the increasing prosperity of the 1960s, bakers were expected to offer an ever more extensive range of products. The Ziegler bakery took these increased demands into account: 25 types of bread and small pastries in every flavor were offered every day. The business was bursting at the seams.

Traditional natural sourdough
In 1972, the bakery was modernized, but remained true to its tradition. All breads continued to be baked with homemade natural sourdough and artisanal skill.

"Munich Lights" medal
The Ziegler bakery remains rooted in its four Schwabing branches. Georg Ziegler is active in the district committee for 15 years and receives the “Munich Lights” medal for his services.

Handwerkerhof Moosach
In the 1980s, the business on Zentnerstrasse was bursting at the seams. In 1988, a modern new building was built in the Handwerkerhof Moosach.

The fourth generation
During this time, the fourth generation, Martin and Josef Ziegler, took over. Both learned the baking and confectionery trade and graduated with distinction.

craft tradition
In 1994, the Ziegler bakery became a GmbH, and Martin and Josef Ziegler have been running the business since 1997. Their focus is on traditional craftsmanship rather than expansion.

100 Years of Ziegler Bakery
In 1996, the Ziegler family, with 260 employees, celebrated the 100th anniversary of their family business. A life's work grew over four generations, characterized by a love of craftsmanship and family solidarity.

family ties and customer service
For the Ziegler family, economic interests are always linked to customer service. Their motto "We bake with heart and soul" stands for tradition, responsibility and family cohesion.

Solid growth on a healthy basis
We continue to grow steadily and successfully. With a clear focus on quality craftsmanship, regional ingredients and a real passion for the baking trade, we are strengthening our position as Munich's favorite bakery. New branches are opening and we are consolidating our reputation for traditional recipes and innovative ideas alike.

Change with Vision
In 2019, our company passed into new hands - a team of committed partners took over the Ziegler bakery to further promote the artisan tradition and the Munich location and to lead the vision of the founding family into the future. With a strong focus on sustainability and regionality, we remain true to our philosophy even during this time. We are mastering the challenges of the Corona period with creativity and flexibility: a new delivery service, additional ordering options and our strong cohesion are helping us to successfully bridge this phase. We are even emerging from the crisis stronger, which further strengthens our customers' trust in us.

A new leadership for a new era
With Jan Lipp and a young, dynamic management team, a new generation will take the helm in 2023. Our goal? To combine proven tradition with a breath of fresh air and to develop the Ziegler bakery into a modern brand that honors its roots but is also open to new ideas.

The next step into the future – digitalization and quality at the highest level
For us, 2025 is all about innovation and process optimization: We are modernizing our procedures, digitizing our processes and optimizing every step to ensure the highest quality. Modern technology meets decades-old recipes - for a bakery that has its eye on the future and at the same time loves tradition. With this mix of craftsmanship and high-tech, we inspire our customers and employees and remain the place where craftsmanship, innovation and real enjoyment come together.